Retail and Consumer Packaged Goods

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Retail and Consumer Packaged Goods

Canadas Retail and Consumer Packaged Goods sector

The retail and consumer packaged goods (CPG) sectors are currently undergoing substantial transformations due to influential trends. The advent of e-commerce and digital transformation has brought about a paradigm shift in customer engagement and shopping experiences. Retailers and CPG companies are wholeheartedly adopting online shopping, mobile commerce, and direct-to-consumer (D2C) models to extend their customer base and offer convenient and personalized experiences. To thrive in the digital landscape, businesses are prioritizing the optimization of their digital platforms, enhancing user interfaces, and implementing effective digital marketing strategies that drive online sales and customer engagement. The seamless integration and synchronization of various digital touchpoints, including websites, mobile apps, social media platforms, and online marketplaces, have become critical for retailers and CPG companies to create a cohesive and frictionless shopping journey for their customers.

Factors and Trends in Canada’s Retail and Consumer Packaged Goods Sector


Retailers and CPG companies are capitalizing on online channels to broaden their customer reach and provide personalized shopping experiences. The seamless integration of physical and digital touchpoints enables smooth customer journeys, empowering them to engage with brands through their preferred channels. In order to remain competitive in the rapidly evolving retail and CPG landscape, businesses must prioritize investments in optimizing digital platforms, adopting omnichannel strategies, and leveraging data-driven insights to deliver exceptional customer experiences.

Valenta and the Canadian Retail and Packaged Goods Sector

Retail and Consumer Packaged Goods (CPG) operate in a fast-paced and ever-changing environment. Consumer requirements are evolving rapidly, and businesses that fail to keep up face the risk of failure. Similarly, the digital space is experiencing rapid transformations, with a growing number of transactions conducted online. Recognizing the need for external expertise, large enterprises regularly engage consultants, transformation specialists, and virtual staff to navigate these challenges. Now, even mid-sized companies are seeking similar assistance, and Valenta can provide valuable support. We specialize in improving efficiencies in both the back office and front-end operations of Retail and Consumer Goods companies. Given the narrow profit margins in these sectors, optimizing processes and maximizing efficiency gains is crucial. 

Top Challenges for Retail and Consumer Packaged Goods

Based on our experience and conversations with clients.

The following are the top challenges faced by Retail and Consumer Goods companies.  Valenta can assist with all of these challenges through a combination of Process Consulting, Digital Transformation and Staff Augmentation :

  • Supply Chain Issues
  • Data Security
  • Digital Disruption
  • Digital Transformation
  • Business Intelligence and Data Analysis
  • Keeping up with the latest technology
  • Meeting customer expectations
  • Maintaining customer loyalty
  • Attracting new staff & retaining employees
  • Omnichannel marketing
  • Omnichannel customer support
  • Process efficiency and improvement

How Valenta Can Assist Retail and Consumer Packaged Goods Companies?

At Valenta we are prepared to help Retailers and Consumer Packaged Goods companies in a variety of ways.  Based on our experience, the below are the top problems that we can help solve. 



Retail and consumer packaged goods companies cannot afford to waste time or have inefficiencies in their organizations.  Process issues appear frequently in rapidly growing companies. We look for waste in all processes and have staff available for process mapping, task mapping and business optimization. 

Repeatability, execution


Excellence in execution is essential. Great ideas and goals are only the beginning.  Successfully implementing new strategies, projects, and plans is the difference between success and failure. We help our retail and consumer packaged goods companies clients flawlessly execute. 



Innovation is a key to success for all retail and consumer packaged goods companies. Competition, customers, and the business environment are always changing. Innovation is how smart retailers and CPG organizations can stay ahead of the competition and be where their customers will be. 



Developing and executing the right growth strategies is critical. Our retail and consumer packaged goods clients benefit from bringing in our expertise for hire. We can provide an actionable strategy for our client companies plus detailed plans for how to get desired outcomes and results.


Digital Transformation

There is a growing need for retail and consumer packaged goods companies to automate and adapt to new technologies and ways of doing business. Yet having these skill sets in-house can be challenging. Valenta implements solutions such as RPA and Conversational-AI for businesses of all sizes at competitive pricing.



In today’s environment a business must grow or die.  Retail and consumer packaged goods companies are no different. One of the most painful challenges is sustainable and profitable growth. Our team of partners, consultants, developers, and back office staff can implement a myriad of growth strategies. 



The bottom line is crucial.  Maintaining profitability and healthy cash flow is something every retail and consumer packaged goods company must pay close attention to. Valenta can identify opportunities for efficiency gains and can provide ROIs for all client projects. 



If our client’s employees are under-skilled or not able to fulfill the requirements of positions, Valenta’s team of educated, certified, and fully trained individuals can meet the requirements. Hiring is time-consuming and there are not always competencies available within budget.  Staff Augmentation can bridge the gap between skills and economics. 


Digital Marketing

Marketing in the digital age is constantly changing and evolving and it can be hard to keep up. Lack of expertise or lack of budget is not an issue with Valenta’s fractional full-stack marketing services. Valenta has experience with omnichannel marketing required by retail and consumer packaged goods companies. 

Services Valenta Provides for Retail and Consumer Packaged Goods Companies



An end-to-end solution, from strategy to implementation. Specializing in turning strategies into measurable and sustainable results.

Valenta provides Consulting services that can be of great value to Retail and Consumer Packaged Goods companies. We can help businesses accelerate their product development cycles and deploy virtual testing to improve time to market. We can also help businesses to strengthen their supply chain resiliency and agility with better forecasting and inventory management. Multichannel distribution channel strategies can be developed.  Valenta can also be a great partner for implementing new back-office software tools so businesses can grow fast and be nimble.

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Digital Transformation

Streamline workflows and improve productivity across business units. Implementing powerful tools to provide businesses with an unparalleled competitive edge.

Valenta Digital Transformation services can help deploy AI, RPA, ML and Conversational AI for any sized Retail or Consumer Packaged Goods company. Our services in this area can help companies improve decision-making and increase operational efficiency. Unified commerce experiences can be deployed for customers and digital channels can be leveraged. Valenta can also assist with omnichannel customer support and digital marketing initiatives.

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Staff Augmentation

Focus on growing your business, let us take care of the rest and save up to 60% on staffing costs.

Valenta Staff Augmentation services can fill back office roles that are best done by virtual staff so that front-line workers can be customer-facing and think strategically about the business. Valenta can also fill hard-to-find technical roles for a fraction of the price for onsite staff.  If you have an open req in your office, chances are we can staff it.

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Heat Maps for Retail and Consumer Packaged Goods Processes

Many processes lend themselves to automation in the Retail and Consumer Packaged Goods space.  Please find the following Heat Maps highlighting Supply Chain and Customer Support areas that are the best places to start with automation and digital transformation.

Supply Chain Overall Management

Supply Chain Management Sourcing

Customer Support

Automation and the Retail and Consumer Goods Space

Almost 50% of retailers believe that AI can help to improve the customer journey.
freight moving

AI can be used as a tool to replace human-based conversations, including the application of conversational AI an example. Further to this, 47% of respondents highlighted that quality control and inventory management were areas that AI can improve. Through managing costs and buyer needs; as well as tracking supply quantities and demand aligning both eCommerce and physical stores, AI will eliminate errors. 

Global Automation and AI Use Cases for Consumer Goods and Retail

© Statista 2021. Details: Worldwide; January to February 2020; 1,000*; C-suite executives, directors, heads of AI, heads of data or analytics; Questionnaire and personal interview

Insights for Retail and Consumer Packaged Goods

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How Can Midsized Companies Benefit from Staff Augmentation

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How Can Midsized Companies Benefit from Digital Transformation

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How Can SMB’s benefit from
Consulting services

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Top Conversational AI Use Cases Valenta &

Find a Partner

Retail and Consumer Packaged Goods companies can benefit from Valenta services. We have partners and staff onboard who understand this sector and who have experience in it. Everything we do at Valenta is about helping companies focus on and have time for what they do best and their core mission.  We do this through process consulting, digital transformation, the automation of tasks, and by providing staff augmentation.  Valenta is focused exclusively on SMB clients, typically enterprise customers with 10-1,000 employees. We have Managing Partners located in cities across the US, Canada, the UK, the EU, and Australia. Our Managing Partners work with other onshore consultants, plus offshore consultants, developers, and managers of outsourced staff to deliver the best services to our clients. Please reach out here to locate a Managing Partner in your area.

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