Category

Digital Marketing
Outsourced Marketing Services

When Should You Look at Outsourcing Your Marketing Efforts?

If your web site looks like it was published in 1995, … you might want to look at outsourced marketing services!  If you do not have a Linked In corporate page, you also might want...
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Canada Digital Adoption Program

What CDAP Means for SMEs Nationwide

The Canadian Digital Adoption Program (CDAP) is an initiative aimed at helping small and medium-sized enterprises in Canada undergo digital transformation. With the increasing need for businesses to have an online presence and digital capabilities,...
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How Can a Fractional CMO Help Your Business?

How Can a Fractional CMO Help Your Business?

Today’s businesses operate in a digital economy. Communicating digitally is a requirement these days. Digital marketing is how companies increasingly have dialog with their customers and prospects. Digital Marketing is newer and changes quickly, it...
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Digital-Marketing

3 Pillars of Digital Marketing – The Insider Series

We wanted to publish an article on a webinar and podcast released a few months back as part of our Valenta Insider Series. The episode highlights the three pillars of digital marketing. Digital marketing is...
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How to Improve your SEO

How to Improve your SEO?

SEO is a critical aspect of a Digital Marketing strategy. In our recent blog What is Digital Marketing and How Can it Help your Business? we highlighted all the main elements of Digital Marketing. Content...
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Why is SEO important for your online presence

Why is SEO Important for your Online Presence?

Recently we wrote a blog “What is Digital Marketing? How Can it Help your Business?” and we broke out and spoke about all the main elements of Digital Marketing. We stated that all Digital Marketing...
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Digital Marketing Agency

What to Expect in a Full Service Digital Marketing Agency?

Digital Marketing is increasingly important in today’s digital economy. It is also an area where there is a fair amount of noise in the marketplace. Many companies or individuals are available to serve clients around...
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Advantages-of-digital-marketing-agency-vs-an-inhouse-team

Advantages of a Digital Marketing Agency versus an In House Team

There are many reasons to work with an outside digital marketing agency. One primary reason which we have found over the years for clients to work with an outsourced marketing firm is that digital marketing...
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Why Marketers Should Embrace AI?

AI in digital marketing is simply using AI to interact with customers and prospective customers to anticipate what they want and how they want to interact with a business. AI in digital marketing is also...
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When to Hire a Digital Marketing Agency?

There are many reasons to hire a digital marketing agency. The first thing to keep in mind when thinking about when to hire a digital marketing agency is that we live in a digital world....
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